A smarter way to run cloud infrastructure
GreenPow is a cloud and compute platform designed to reduce cost, emissions, and operational complexity.
Instead of static infrastructure, GreenPow helps businesses run workloads where they are most efficient across cost, energy, and location.
Why we started
GreenPow began with a simple observation:
Cloud infrastructure was becoming more powerful, but also more expensive, energy-intensive, and complex.
As data centers scaled globally, energy consumption continued to rise, and companies were left with limited visibility or control over the environmental and operational impact of their infrastructure.
In 2015, we set out to rethink this. Not by building another cloud, but by creating a smarter way to run compute, one that adapts in real time to energy, cost, and system demand.
Mission
Our mission is to make cloud infrastructure more efficient by design. We believe that better compute decisions, where workloads run, when they run, and how they are powered, can significantly reduce both cost and emissions, without adding complexity.
Values
Efficiency is the foundation of sustainability
Real impact comes from reducing waste at the infrastructure level, not just measuring it.
Transparency creates control
Companies should understand how their infrastructure behaves across cost, energy, and performance.
Trust is built into infrastructure
Security, privacy, and reliability are not features, they are requirements.
Founding team
GreenPow is built by a team with experience across cloud infrastructure, operations, and sustainable technology.
Federico Ruilova
CEO | Founder
Serial tech entrepreneur; MSc. Cloud Computing & Network Infrastructures. Leads product vision and corporate strategy.
José Pablo Valverde
COO | Co-Founder
MBA with a background in international relations and ESG. Focuses on operational excellence and sustainability initiatives.
Alejandro Salazar
CTOO | Co-Founder
Computer scientist and former CTO of a distributed IoT start-up. Oversees cloud technology operations and large-scale systems architecture.
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We are building toward a future where every workload runs in the right place, balancing cost, performance, and energy impact by default.