Company

Building the orchestration layer for the next era of compute.

Cost, carbon, latency, and sovereignty become live signals on the same control plane. We sit at that layer.

Company
Strategic positioning

Cloud decisions are becoming energy decisions.

Every workload carries a cost, a carbon footprint, a latency profile, and a jurisdiction. Static placement made sense when compute was cheap and energy was invisible. Neither is true any more. GREENPOW is the control layer for what comes next, delivered through MAIZX, our orchestration platform, and Cortex, our policy and decision engine.

  • AI demand outruns static placement

    Energy-intensive compute makes assigning a workload to a region once and leaving it there economically and environmentally indefensible.

  • Scope 2 needs operational evidence

    CSRD and ESG disclosure require workload-level carbon attribution, not aggregated provider estimates.

  • Sovereignty becomes default

    Data residency, the AI Act, and national infrastructure rules turn jurisdiction into a hard placement constraint.

Stage
Seed
Founded
2022
Hubs
Tallinn, Berlin, San Jose
Footprint
EU + LATAM

Estonia (corporate), Berlin (R&D), Costa Rica (operations).

Operating across Europe and Latin AmericaCleanerMixedConstrained
EUROPELATAMTallinnBerlinFrankfurtSan JoseBogotaSao Paulo
Mission and vision
Mission

Help organizations reduce operational cloud emissions through better workload placement and measurable Scope 2 visibility.

Vision

An orchestration layer for global compute where workloads continuously adapt to energy, cost, carbon, performance, and compliance signals.

Leadership

Operators with cloud, AI, ESG, and enterprise scars.

Cloud infrastructure, AI systems, operations, ESG, and international expansion experience across EU and LATAM.

  • Federico Ruilova
    Federico Ruilova
    CEO

    MSc Cloud Computing and Network Infrastructures. 10+ years in cloud and AI ventures. Leads product vision and corporate strategy.

  • Alejandro Salazar
    Alejandro Salazar
    CTOO

    Computer scientist. Former CTO of a distributed IoT startup. Owns platform technology operations and scalability.

  • Jose Pablo Valverde
    Jose Pablo Valverde
    COO

    MBA, international relations and ESG. Former operations head for a 2,000+ person public-sector organization.

  • Olimpia Demetraki-Paleolog
    Olimpia Demetraki-Paleolog
    Head of Strategic Growth

    Business, computer science, and fintech background. Former SAP consultant. Drives strategic growth and commercial development.

Ecosystem

Partners we build and grow with.

  • OpenNebula logo
    OpenNebula
    Orchestration
  • Equinix logo
    Equinix
    Interconnection
  • Leaseweb logo
    Leaseweb
    Infrastructure reach
  • Climate-KIC (EIT) logo
    Climate-KIC (EIT)
    Climate innovation
  • Plug and Play, Energy logo
    Plug and Play, Energy
    Energy ecosystem

Partner roles describe the relationship with GREENPOW. They do not imply customer endorsement.

Recognition

Recognized before we were founded.

Where the idea was recognized before GREENPOW was founded in Estonia in 2022.

  1. 2018Guatemala

    INCAE Acceleration Program for Business Leaders

    Selected for INCAE Business School's acceleration program, where the early distributed compute thesis was sharpened against a regional Latin American market lens.

  2. 2020Central America

    INCAE Entrepreneurship Award

    Recognized by INCAE for an entrepreneurship proposal built around distributed, sustainability-driven cloud infrastructure.

  3. 2020Costa Rica

    Singularity University, Costa Rica chapter

    The distributed compute approach was chosen as a finalist by the local chapter, validating the model against global exponential-tech criteria.

  4. 2021Spain

    Pomona GreenTech Impact

    Incubated by the Pomona GreenTech Impact program, which helped translate the carbon-aware infrastructure idea into a fundable green technology venture.

  5. 2023Spain

    28 Digital Speed Master

    Selected for the 28 Digital Speed Master program, accelerating commercial readiness for the GREENPOW Cloud and Carbon Ledger product line.

Where we operate

Two markets, one orchestration layer.

Europe

Compliance and sovereignty

Rational, precise, compliance-aware. Carbon metrics, sovereign and private cloud options, infrastructure that supports CSRD and ESG reporting.

  • Scope 2 infrastructure visibility
  • Sovereign and private cloud options
  • CSRD and ESG reporting support
  • Open standards and technical governance

LATAM

Growth and practicality

Trust-building, practical, human. Global-grade infrastructure with Spanish-first support and clear, cost-conscious onboarding.

  • Growth-oriented commercial motion
  • Cost-efficient scaling for growing teams
  • Practical compliance and clear onboarding
  • Spanish-first communication and support
Looking forward

The future of compute is adaptive.

Static placement is on its way out. The next generation of cloud infrastructure reads cost, carbon, energy, and compliance signals continuously and places workloads where they belong, in real time. MAIZX runs that placement and Cortex governs it, on the same orchestration layer.

Talk to GREENPOW

Where would you like to start?

Evaluating the platform, exploring a partnership, or looking at the investment story. Start where it makes sense for you.